In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. 1 flavored carbonated soft drink in the U.S. Mountain Dew, a product of PepsiCo Americas Beverages, is the No. The two new flavors join previously released Mtn Dew Kickstart Orange Citrus and Mtn Dew Kickstart Fruit Punch, introduced to offer consumers an entirely new alternative to traditional morning beverages, and Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade, geared to get DEW Nation ready for the night.
It grew more than 50% in its second year on the market with annual retail sales of nearly $250 million. A dynamic Mtn Dew Kickstart website, accessible by visiting Mtn Dew Kickstart was initially launched two years ago and has been dubbed one of PepsiCo’s most successful beverage product launches in the past 10 years.Five Mtn Dew Kickstart trucks will hit the road for an eight month sampling tour that will hit a variety of locations including college and university campuses, sporting venues and retail locations.A real-time consumer-driven Snapchat story, along with a variety of cutting edge digital and social extensions through platforms such as Vine, Twitter and YouTube.The “Come Alive” television commercial during the Super Bowl XLIX Pre-Game Show, as well as national radio promotions.The “It All Starts with a Kick” campaign will reach DEW Nation all across America by way of a comprehensive marketing campaign, including: “Mtn Dew Kickstart is the ultimate beverage to get guys charged for whatever adventure they are taking on – big, small, every day or epic.” “Mtn Dew Kickstart has been a huge success since it launched two years ago and we’re continuing to build the portfolio with the addition of two new flavors – Pineapple Orange Mango and Strawberry Kiwi,” said Greg Lyons, Vice President of Marketing at Mountain Dew.
To kick-off the launch and show DEW Nation how everything gets pumped up when you crack open a can, Mtn Dew Kickstart will premiere its “Come Alive” television commercial, featuring “ Out The Speakers Feat Rich Kidz” by A-Trak and Milo & Otis and So You Think You Can Dance alum D-Trix, during the Super Bowl XLIX Pre-Game Show. can, these two new flavors are perfect for sparking a damn good time, anytime, anywhere. Today, the brand introduced two new bold flavors of Mtn Dew Kickstart – Pineapple Orange Mango and Strawberry Kiwi – fusing an energizing blast of DEW ® with real fruit juice, coconut water and just the right amount of kick. 21, 2015 /PRNewswire/ - Mountain Dew believes that every epic adventure should have an equally epic kick start.
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